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Use Twitter to build a readership for your blog or website

You've decided to set up a blog and start writing about some special topic, something you know a great deal about.   Then you discover that setting up a blog on Google's Blogger or on Wordpress is not rocket science. You can do it in less than 5 minutes--no programming knowledge required--and it is free.  (Note: if you have a free Woodpress site you cannot put ads on it.  With a Wordpress paid site, you can profit from ads you put on the site.  With a free Blogger account you have the option of including Google ads on the site.) 

So you set up your new blog with a catchy name. You pick a graphic theme that seems right for your topic.  You write a post or two, making sure to have a photo with each post. Next you send emails to all your friends and family about your new blog and they visit it.  Then comes the biggest challenge: finding  hundreds--maybe even thousands--of readers who will regularly visit your blog.

This is where Twitter can be helpful.

Twitter, with its 140 character limit on messages is full of the good, the bad, the utterly inane and ridiculously stupid.  No question about it.

But, believe me, there are thousands of people who use tweets to contact other people who share the same interests everyday.  This is where you can find at least part of the readership you want for your blog.

How Twitter helps you find people who are interested in your blog

Twitter helps you by suggesting people who share your interests.  So be careful that you open your Twitter account in your blog name and that your Twitter profile is about your blog--not a profile of you, personally.  Be sure to post the url address of your blog or website in your profile.

When you open your account you will see a list of potential people to "Follow" on the left hand side of your Twitter home page.  After your first visit to Twitter, you will receive an email list of suggested people to "Follow".  Then you decide which ones seem like potential readers of your blog and click on "Follow" and they will be notified that you are following them.  And with any luck, they will start following you back and become readers of your blog.  Twitter will keep sending you these lists of suggested followers--forever.  And your blog will appear on lists sent out to other people.

Then, every time you post a new article on your blog, send out a tweet to all your followers.  Some will come to your site to view the article.  Others will not.

If you would like to see a good example of how publishers use Twitter, follow the Huffington Post. They tweet all day long about the news articles on their blog and do a good job of it.  (Find the Huffington Post using the search box at the top of your Twitter home page.)

It may take quite a while to build a substantial readership for your blog, but using Twitter is faster than simply waiting for people to find you on the search engines.  And significantly cheaper than advertising your blog.

About hash tags.

When you send out a tweet, it will go to your followers and then the Twitter algorithm decides who else should see it out of the millions of people on Twitter.  If you include a hash tag, this symbol:  # before a word, the algorithm will direct your tweet to other people who are interested in that word/topic.  For example, if you include #golf somewhere in your tweet, the tweet will go to golfers as well as to your followers.

Good luck!

For information about becoming an online information publisher using a website, go here.

Information about improving your website's search engine ranking, go here. 

NOTE:  All names on this site have been changed to protect individual privacy.  The stories are real, the names are not. 

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